AUTOMATIC TRANSLATIONS
ARE THE FUTURE
OF SERVICE DESKS
Have you ever felt uncomfortable talking
in a language you don’t master?
You're not alone!
58%
of English Speakers will leave the conversation
if support can’t speak English.
English support only?
You risk losing 1 in 4
customers.
customers.
German sentiment towards English support
Sentiment of international users towards poor local support
Support should
feel native
Otherwise, 1 in 10 users
will go to a competitor.
will go to a competitor.
Add a translation bot with Google Translate
for Jira Service Management
Contrary to what you may think,
your customers are happy
to use translation bots.
86%
of customers trust Google Translate
for conversations with support.
We can’t distinguish Google Translate from a person.
How many users can tell an automatic translation from an original message?
38%
Most customers can’t tell the difference, can you?
Young users are thrilled
Translation bots will
become the standard.
Perception of bot accuracy, by age
Perception of bot accuracy
by frequency using a second language
by frequency using a second language
Bilinguals
love bots
Write in a foreign language often?
You likely trust Google Translate.
Is your industry a good fit?
We ranked 9 industries by customer comfort with translation bots.
Industries providing the best CX with translation bots
To learn more,
download the full report:
- Personas of translation bot users
- Customer sentiment of English vs.native support
- Other professional use cases of translations bots
- Most favorable industries for implementing translations bots
Most customers can’t tell the difference, can you?
