In this article, we walk you through how to bridge the gap between marketing and development teams by connecting monday.com and Jira without forcing anyone to switch tools. You’ll learn how to create real-time visibility, eliminate manual updates, and reduce the constant back-and-forth that slows down campaign execution and delivery timelines.
We demonstrate a practical, live use case showing how a website launch campaign can be managed seamlessly across both platforms using the monday.com for Jira integration.
Watch our full webinar walkthrough below:
The Core Problem: Teams Working in Silos
Let’s make it real with a typical scenario. Marketing is planning a website launch in monday.com while the development team is responsible for implementing it and tracking their progress in Jira. Both teams are working towards the same goal, but they’re operating in completely different systems. This is exactly where things start to break down.
Here’s what we typically see happening when teams lack a shared layer of visibility:
- Marketing updates their timelines and development doesn’t see it
- Developers ask for updates through Slack messages, meetings, and emails
- Statuses get duplicated across multiple tools
- Teams eventually slip and miss deadlines completely
The biggest issue isn’t the tools themselves. It’s the disconnect between them. Each team has their own visibility within their own environment but no shared context. Jira becomes an execution space without business context, and monday.com becomes a planning tool without technical reality. Teams start operating in silos, and we’ve seen this pattern repeatedly across marketing and development, product and engineering, and operations and support teams.
The pattern is always the same: a lack of visibility leads to misalignment and inefficiency. The worst part is that most teams try to resolve it with more meetings, more documentation, and more manual updates — and that simply doesn’t scale.
Our Approach: Bringing Tools Together Instead of Replacing Them
Instead of forcing teams into one tool, we took a different approach at Resolution. We decided to bring the tools together. The idea is straightforward: keep marketing in monday.com, keep development in Jira, but create a shared layer of visibility between those tools.
With monday.com for Jira, you can embed monday.com boards directly into Jira issues, link work across both systems, and — most importantly — enable real-time collaboration. In practice, this means developers can see campaign timelines directly inside their Jira issues, marketing can stay on monday.com without needing Jira access, and both teams work from the same live data. There’s no copying, no syncing delays, and no duplicate updates.
An important point to remember: you don’t need additional monday.com licenses for your Jira users, and vice versa. So you’re not just improving collaboration — you’re also optimizing the costs of the tools you’re already using.
Live Demo: Website Launch Campaign
In our demo, we walked through a website launch campaign to show exactly how the integration works from both the marketing and development perspectives.
Linking Jira Work Items to monday.com Items
Starting from the monday.com side, we opened a specific item and clicked on the Jira for monday.com view. There, we could immediately see a linked Jira work item related to the website analytics task. The integration shows the assignment, priority, labels, and description — all without leaving monday.com.
You can also edit the Jira work item directly from within monday.com, giving the marketing team the ability to stay informed and take action without switching tools.
Cross-Platform Communication Through Comments
One of the most powerful features is the ability to communicate across platforms using comments. From monday.com, we left a comment requesting an update on a Jira work item. When we switched over to the Jira side, that same comment appeared directly within the Jira issue’s comment section. This means both teams can have conversations about work items without leaving their preferred environment.
The integration also supports internal comments versus public comments, which is especially useful if you’re linking your monday.com instance to a Jira Service Management (JSM) project where you communicate with customers.
Linking and Unlinking Items from Jira
From the Jira side, you can link monday.com items to your Jira work items through the view app actions menu. We demonstrated this by linking a social media assets item from monday.com to a Jira issue. The link took immediate effect — when we navigated back to monday.com, the newly linked Jira work item was already visible in the updates section.
If a link was made by mistake, you can easily unlink the item as well. This flexibility ensures that the connections between work items always remain accurate and relevant.
Creating Jira Work Items Directly from monday.com
Beyond linking existing items, you can also create new Jira work items directly from within monday.com. We demonstrated this by creating a new Jira issue, selecting the project, work item type, summary, priority, and assignee — all from the monday.com interface. Once created, the new Jira work item was automatically linked to the monday.com item it was created from, and it appeared immediately in both systems.
Embedding Entire monday.com Boards in Jira
Sometimes you don’t want to link just a specific monday.com item — you want the whole board visible inside Jira. We showed how to do this by grabbing the shareable link from a monday.com board view and embedding it directly into a Jira issue. Once embedded, developers can see the complete monday.com board inside their Jira work item, with options for a full-screen or a smaller inline view. They can scroll through all the relevant information and edit items if needed.
Notifications Across Platforms
The integration also supports notifications. Next to each monday.com item, a notification indicator shows how many linked Jira items have updates. Clicking on it reveals the updates, and you can navigate directly to the Jira for monday.com view to see all linked items. This notification system extends across your entire monday.com board, so you always have a clear picture of where cross-team activity is happening.
Security and Access Controls
An important aspect of this integration is the ability to control which information is visible across platforms. In your monday.com for Jira settings, you can define which Jira projects are visible from the monday.com side and which monday.com workspaces are accessible from the Jira side. This ensures that sensitive information stays protected while still enabling the cross-team collaboration you need.
Beyond Marketing and Development
While our demo focused on a marketing and development use case, the same approach applies to other team combinations. Product teams working in monday.com alongside development teams in Jira benefit from shared launch visibility to keep timelines aligned. Support teams using JSM tickets alongside operations teams using monday.com boards can keep execution aligned as well.
The key takeaway is that teams work faster, work better, and are happier when they can stay in their preferred tool. The goal is to have one shared view across all teams, but within each team’s own environment.
The ROI of Bridging the Gap
The monday.com for Jira integration is not just a nice-to-have — it solves real operational inefficiencies. Before implementing the integration, teams typically experience countless status meetings, manual updates, constant tool switching, and significant misalignment. After implementation, teams gain real-time visibility, have fewer meetings, achieve faster execution, and experience better alignment.
The key ROI drivers include:
- Time saved per team member weekly, which adds up significantly over a year
- Reduced delays in delivery
- Elimination of duplicated work
- No extra licenses needed for cross-platform users
The biggest shift is that teams move from being reactive to being aligned and proactive. Instead of constantly chasing updates and sitting in status meetings, both marketing and development teams can focus on execution with full confidence that everyone is working from the same information.
Getting Started
If you’re interested in evaluating the monday.com for Jira app for your own teams, we strongly recommend reaching out to our technical product experts who can walk you through your specific use case. Whether it’s marketing and development, product and engineering, or support and operations, the integration can be tailored to fit your team’s workflow and help you eliminate the friction that comes with working across different tools.
