Is your organization struggling to keep its sales, support, and development teams on the same page? It’s a classic problem: customer feedback gets lost in translation, developers build features without vital context, and sales reps are left in the dark about the status of critical requests. This disconnect creates friction, slows down projects, and ultimately leads to products that don’t quite hit the mark.
The solution isn’t more meetings or complex spreadsheets. It’s about building a seamless bridge between the tools your teams already live in: HubSpot and Jira. This is where HubSpot for Jira comes in, an integration designed to tear down information silos and create a single source of truth for your entire organization.
What is HubSpot for Jira?
HubSpot for Jira is a powerful Atlassian Marketplace app that connects your HubSpot CRM with Jira Software. At its core, it embeds HubSpot information directly into Jira issues and, conversely, shows Jira issue details within your HubSpot records. This two-way visibility ensures that every team—from sales and support to engineering and product management—has the full context they need to make smarter, faster decisions.
Instead of manually copying and pasting information between systems, the integration creates a live, dynamic link. This ensures that when a customer request is logged in HubSpot, the corresponding development task in Jira contains all the necessary background. Likewise, when a developer updates a Jira ticket, that progress is visible right back in HubSpot.
Key Problems Solved by Integrating HubSpot and Jira
For many companies, the gap between customer-facing teams and technical teams is a major source of inefficiency. HubSpot for Jira directly addresses these pain points by creating a unified workflow.
Problem 1: Lost Customer Context
When a feature request or bug report is manually passed to the development team, crucial details are often lost. Developers receive a ticket with a vague description, forcing them to chase down the product manager or support agent for more information.
- The Solution: With the integration, developers can see the associated HubSpot contact, company, deal, or ticket directly within the Jira issue. They get immediate access to the customer’s background, the potential revenue tied to the request, and the original conversation, enabling them to build solutions that solve the actual problem.
Problem 2: Lack of Visibility for Sales and Support
Customer-facing teams often have no idea what’s happening with a request after it’s been handed off to development. They can’t provide accurate updates to customers, which can damage relationships and stall deals.
- The Solution: The app displays key Jira issue details—like status, assignee, and priority—right inside the HubSpot record. A sales rep can instantly see if a prospect’s feature request is “In Progress” or “Done” without ever leaving their CRM. This empowers them to communicate proactively and confidently with customers.
Problem 3: Manual Work and Human Error
Relying on employees to keep two separate systems in sync is a recipe for disaster. It’s time-consuming, tedious, and prone to errors. Important information gets missed, updates are forgotten, and the data in both systems quickly becomes unreliable.
- The Solution: By automating the flow of information, HubSpot for Jira eliminates the need for manual data entry. You can create Jira issues directly from HubSpot objects (deals, tickets, etc.) and link existing ones, ensuring data consistency and freeing up your teams to focus on more valuable work.
Core Features and Use Cases
HubSpot for Jira is more than just a simple data sync; it offers a suite of features designed to enhance collaboration and align teams around customer needs.
1. Embed HubSpot Data in Jira Issues
This is the heart of the integration. From any Jira issue, you can link to and view details from relevant HubSpot objects.
- Use Case: Prioritizing a Development Backlog. A Product Manager is reviewing the backlog to plan the next sprint. By looking at the linked HubSpot deals in each Jira issue, they can easily identify which features are tied to the highest-value sales opportunities. This data-driven approach ensures the team is always working on tasks that deliver the biggest business impact.
2. Create and Link Jira Issues from HubSpot
Empower your customer-facing teams to escalate issues to development without ever leaving their workflow.
- Use Case: Streamlining Bug Reporting. A support agent receives a ticket in HubSpot about a critical bug. Instead of sending an email, they use the integration to create a new Jira issue directly from the HubSpot ticket. The new Jira issue is automatically populated with relevant details and linked back to the original HubSpot ticket, giving the development team instant context.
3. View Jira Issue Status in HubSpot
Bring real-time development updates into your CRM, giving your sales and support teams the visibility they need.
- Use Case: Keeping a High-Value Prospect Warm. A sales executive is managing a major deal that hinges on the delivery of a specific feature. From the HubSpot deal record, they can monitor the status of the linked Jira issue. When they see it move to “In Testing,” they can proactively reach out to the prospect with a positive update, helping to build momentum and close the deal.
Feature Summary Table
| Feature | What It Does | Primary Benefit |
|---|---|---|
| View HubSpot in Jira | Displays HubSpot object details (contacts, deals, etc.) in a Jira issue panel. | Provides developers with complete customer context. |
| Create/Link Issues | Allows users to create new Jira issues or link existing ones from within HubSpot. | Speeds up issue escalation and reduces manual work. |
| View Jira in HubSpot | Shows Jira issue status, priority, and other key fields within HubSpot records. | Gives sales and support real-time visibility into development progress. |
| JQL Functions | Enables searching for Jira issues based on linked HubSpot data (e.g., deal value). | Allows for powerful, data-driven reporting and prioritization. |
Why Your Team Needs HubSpot for Jira
In today’s competitive landscape, being customer-centric isn’t just a buzzword—it’s a requirement for success. Aligning your product development efforts directly with customer needs is one of the most effective ways to build products people love. HubSpot for Jira is the tool that makes this alignment possible.
- For Project Managers: Gain a clear line of sight from development effort to business value. By linking Jira epics to HubSpot deals, you can easily track and report on the ROI of your projects.
- For Sales Teams: Close more deals by providing accurate timelines and keeping prospects informed. The ability to see development progress directly in HubSpot is a powerful sales enablement tool.
- For Support Teams: Improve customer satisfaction by resolving issues faster. Creating Jira tickets directly from HubSpot and monitoring their status helps you close the loop with customers efficiently.
- For Development Teams: Build better products with the full story. Access to customer context helps developers understand the “why” behind their work, leading to more thoughtful and effective solutions.
By creating a single, connected workflow, you empower every team member to do their best work. This integration is essential for any organization looking to break down silos and put the customer at the center of their development process.
Get Started with HubSpot for Jira Today
Stop letting valuable customer insights fall through the cracks. It’s time to bridge the gap between your customer-facing and technical teams and create a truly collaborative environment. By integrating HubSpot and Jira, you can accelerate your development cycles, enhance team productivity, and build products that are perfectly aligned with what your customers actually want.
The best way to understand the power of this integration is to see it in action. Ready to transform your workflow and empower your teams with the context they need to succeed?
Visit the Atlassian Marketplace to learn more and start your free trial.
